Sweden launches world marketing campaign towards migration – EURACTIV.com


Sweden, which at present holds the rotating EU Presidency, will launch an consciousness marketing campaign to discourage migrants from coming to the nation, Migration Minister Maria Malmer Stenergard and far-right Sweden Democrat chief in parliament Henrik Vinge mentioned at a press convention.

As a part of its intention to cut back immigration to Sweden, the federal government, supported by the far-right Sweden Democrats (SD), acknowledged that the nation wanted to take a position extra in info efforts overseas.

The marketing campaign will embrace focused communication to international editorial workplaces and information companies in addition to to international embassies in Sweden.

“This authorities was elected, amongst different issues, on a mandate to create a paradigm shift in migration coverage. This requires many main adjustments”, mentioned Stenergard on the press convention.

Because of the elections in September, the centre-right Average occasion, the Christian Democrats and the Liberal occasion fashioned a coalition authorities supported by the far-right SD, which scored a historic 20%. The far-right occasion was overlooked of the federal government in trade for getting giant elements of its hard-line migration coverage via.

“The Swedish authorities has this settlement now [with the far-right], and it has to honour it. As a result of in any other case, the Sweden Democrats will mainly make the federal government fall. They’re like hostages,” Karlstad College Professor Tobias Hübinette advised EURACTIV final December.

In accordance with Stenergard, higher info may forestall individuals with out safety from coming to Sweden and scale back the struggling migrants face.

“In the present day, two-thirds of those that come to Europe haven’t any grounds for cover. They put their lives within the arms of refugee smugglers and can nonetheless be allowed to return. If they’re knowledgeable in regards to the guidelines, we scale back the chance of struggling for these individuals,” Malmer Stenergard added.

In accordance with her, extra info will assist dispel how the world views Sweden as a rustic providing beneficiant advantages.

“Individuals are typically effectively knowledgeable and there’s a cause why 163,000 individuals travelled throughout Europe to little chilly Sweden within the north in 2015. It was as a result of they knew there have been extra beneficiant laws,” she mentioned.

The nation of 10 million noticed a mean of 121,000 immigrants arrive annually since 2016, with 20% of the inhabitants born overseas in 2021, in line with the Workplace of Statistics.

(Charles Szumski | EURACTIV.com)

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