Former Czech PM makes use of concern of warfare tactic in presidential elections marketing campaign – EURACTIV.com

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The presidential elections marketing campaign is being formed by the concern of warfare, with consultants noting that former prime minister Andrej Babiš is presenting ex-chairman of the NATO Navy Committee Petr Pavel as a warmonger and promising he doesn’t wish to ‘drag Czechia into warfare’.

In accordance with the Czech political advertising and marketing knowledgeable Jakub Horák, Babiš makes use of Soviet bloc propaganda fashion and reveals his rival – Petr Pavel – as a warmonger. “Parasitising the concern of warfare is the worst factor we’ve seen in political campaigns thus far,” Horák posted on Twitter.

“Babiš’s solely likelihood of success lies in attempting to discourage and divide all of you who rejected him within the first spherical. That’s the reason he has began an anti-campaign as a substitute of a dignified thanks. Let’s not get discouraged and beat him once more in two weeks,” Pavel commented on his rival marketing campaign.

Pavel, an unbiased candidate with governmental assist, narrowly gained the primary spherical of the presidential elections, gaining 35.4% of votes. Babiš (ANO, Renew) took the second place with 34.9%. The second spherical of the elections with these two candidates is scheduled on 27-28 January.

Babiš – a populist candidate for the Czech presidential put up – has launched an aggressive marketing campaign forward of the second spherical. “I cannot drag Czechia into warfare. I’m a diplomat, not a soldier,” stands on new political banners of the presidential candidate.

Earlier than the primary spherical of elections, Babiš visited his Renew social gathering ally – French President Emmanuel Macron. In his speeches, Babiš usually refers to himself as a politician of European calibre, who has many buddies amongst European leaders, together with Macron.

“Andrej Babiš shouldn’t be a diplomat,” Czech International Minister Jan Lipavský (Pirates, Greens) tweeted in response to Babiš’s marketing campaign.

The Czech President has little government powers however usually shapes the general public debate. As Hospodářské noviny reported, Babiš want to signify the Czech Republic at European Council summits, the position presently held by the prime minister.

(Aneta Zachová | EURACTIV.cz)





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