EU lawmakers undertake political advertisements regulation in main committee –


The European Parliament’s Inner Market (IMCO) committee accepted a draft report on the political promoting regulation on Tuesday (24 January), with modifications in areas together with transparency, sanctions and focusing on. 

The regulation, supposed to extend transparency and crack down on disinformation in political promoting, was launched by the Fee in 2020 as a part of its Democracy Motion Plan, to have it in place by the 2024 European Parliament elections. 

5 hundred and forty-seven amendments have been made to the Fee’s proposal, introducing important modifications in areas similar to transparency necessities, focused promoting, and sanctions. The textual content handed with an awesome majority. 

“It is a tough however crucial file which comes at a second the place we have to ship out, because the European Parliament, a message of stronger transparency, higher safety towards disinformation and international interference, and we would like additionally lastly to construct up a very single market of providers in political promoting”, rapporteur Sandro Gozi stated forward of the vote. 

Advertisements repository

Among the many measures included within the textual content is one that will create a European Repository for Political Commercials, into which all printed political commercials, together with their accompanying transparency notices, have to be deposited. 

Inexperienced MEP Alexandra Geese informed EURACTIV that whereas the inclusion of the repository was a significant optimistic, her group would have most popular the archive to be overseen by the impartial European Regulators Group for Audiovisual Media Companies (ERGA). 

Nevertheless, this was rejected and can now be supervised by the Fee, which Geese stated was much less optimum because of it being a much less impartial and extra political physique. 

Fernando Hortal Foronda, digital coverage officer on the European Partnership for Democracy, informed EURACTIV that the repository was improved in comparison with the unique Fee’s proposal as transparency has been enhanced.


The textual content additionally contains measures to make it simpler for residents to entry details about who’s behind an commercial, mandating that particulars such because the origins of its financing, ranges of engagement, the teams at whom it’s focused and votes it’s linked to, in addition to notification whether it is suspended or eliminated, are made public. 

Journalists have additionally been added to the record of ‘ entities’ to whom advert suppliers might be required to make data accessible, alongside vetted researchers, civil society actors, political actors and electoral observers. 

For Gozi, one of many essential enhancements in his report was the inclusion of due diligence obligations for the sponsors and suppliers in the case of political advertisements that aren’t declared as such, which is absent from the preliminary proposal.

Whereas welcoming these obligations, Hortal Foronda pointed to contradicting language within the textual content. “On the one hand, the textual content asks on-line platforms to not take proactive measures. Alternatively, platforms are mandated to take care of ‘manifestly faulty’ declarations”, he stated.

“How ought to they turn out to be conscious of “manifestly faulty” declarations if they don’t proactively verify them?”

Delicate information

Restrictions have been additionally included on utilizing private and delicate information in promoting. Whereas some progressive lawmakers noticed it as a chance to select up once more the battle for a complete ban on focused promoting, they needed to accept limitations on the usage of delicate information.


Modifications to the textual content’s enforcement mechanisms have been additionally adopted, together with a measure to ascertain a cross-border platform for data change between authorities overseeing the regulation’s implementation, together with the Fee and the European Information Safety Board. 

Relating to sanctions, member states will be capable of levy fines for repeated violations of the regulation.

In severe or systemic circumstances, the European Information Safety Board could have the power to order very giant on-line platforms, these with greater than 45 million customers within the EU, to droop the supply of focusing on of advertisements supplied by a specific sponsor for as much as 15 days. 


The textual content was clarified to exclude unpaid political content material, a possible scope creep that prompted issues of significant implications for freedom of expression amongst civil society members.

The report will now be tabled on the Parliament’s February plenary session to acquire a negotiating mandate for inter-institutional negotiations, often known as trilogues. 

[Edited by Luca Bertuzzi/Alice Taylor]

Supply hyperlink